The Fractured Mirror: My Name Is Bruce (2007)
6 months ago
– Wed, Aug 16, 2023 at 09:34:42 AM
My Name Is Bruce (2007)
Bruce Campbell has made a career out of making fun of himself. He’s the king of self-parody with a keen understanding and appreciation of the ridiculousness of his life and career. Campbell is a self-deprecating goofball, a post-modern B movie icon who is forever in on the joke.
With 2007’s My Name is Bruce, Campbell is both in on the joke and the disseminator of the joke, since he both directs and stars as a fictionalized version of himself as a booze-sodden, skirt-chasing, profane has been who hates himself and his fans with a white-hot burning passion.
This version of Campbell isn’t just drunk and dissolute. He’s also a raging idiot but the small town of Gold Lick is so desperate for a hero to take on Guan Di, a murderous Chinese demon who has been killing townspeople as revenge for a long-ago mining disaster that took the lives of 100 workers, that a young super-fan abducts him so he can take on the blood-thirsty monster.
Campbell obliviously assumes that he’s in a movie that his agent has arranged as a surprise despite the glaring lack of a director or anything else you’d find on a film set.
The titular star may not be the best actor in the world but he’s tough to beat when it comes to self-spoofery.
Campbell has a blast satirizing his cornball image. My Name is Bruce has an ingratiatingly homemade quality that sometimes veers into amateurishness. It’s cheap even by the standards of a Bruce Campbell movie and cursed with an unfortunate yellowface turn by Ted Raimi, who plays multiple roles. My Name is Bruce is the ultimate fan film. It’s about a Bruce Campbell fan with delusional faith in his hero that’s also pretty much for Bruce Campbell fans and Bruce Campbell fans only. But what red-blooded b-movie lover doesn’t dig the Evil Dead star?